Executive, Chinese Trade

Job Summary

• The overall role of the Executive, Chinese Trade is to develop and manage Chinese HoReCa customer accounts and related on-premises outlets in target provinces, ensuring sales growth, market penetration, and long-term client satisfaction. This role focuses on building strong business relationships with Chinese restaurant, hotel, and entertainment clients while ensuring product visibility and execution of channel-specific strategies.

Key Responsibilities

1. Build and maintain strong relationships with Chinese on-premises accounts to ensure product availability and long-term customer retention
2. Conduct visits to Chinese HoReCa outlets to drive order generation and maximize sales opportunities
3. Execute promotional campaigns and seasonal activities tailored to the Chinese community to increase brand visibility and boost sales
4. Participate in identifying and onboarding new Chinese on-premises outlets to expand market coverage, especially in key economic and tourism provinces.
5. Collaborate with internal support teams (Sales Admin, Marketing, Logistics) to ensure smooth operations, on-time deliveries, and POSM execution
6. Propose and contribute to the planning and operational improvement of Chinese Trade strategies to align with business objectives and optimize market performance
7. Apply customer feedback and product handling experience to support commercial enhancements at the point of sale to improve customer satisfaction
8. Monitor and report competitor activities, market trends, and customer feedback to support data-driven decision making and strategic adjustments
9. Submit weekly performance updates and contribute to monthly reviews with the Manager, Chinese Trade to track business progress.
10. Perform other duties as assigned by the line manager.

Success Factors

1. Implementing activities effectively as planned and achieving monthly and annual KPI target in respective areas requires high commitment, motivation, and skills
2. Expanding sales coverage and market requires wise route to market management
3. Maintaining good relationship and customer satisfaction requires good coordination skill in delivering service

Qualifications

1. Education:

• Bachelor Degree in Marketing, Business Administration, or relevant fields

2. Experiences:
   • Possess at least 1-year experience in sales, preferably with FMCG or Trading
3. Skills and knowledge:
   • Command use in Chinese (Mandarin) (HSK 4 up), and good of English and Khmer
   • Excellent communication, negotiation, and relationship management skills
   • Microsoft Office (Word, Excel, Power Point)
   • Ability to learn and use new technology
   • Strong initiative and ability to work independently